CharBroil
American BBQ giant CharBroil wanted to expand into Europe. Smallfry investigated regional variances including key customer opinions, store visits, consumer focus groups and Smallfry’s own product evaluation techniques. This revealed the key features needed to produce a winning product. Smallfry detailed the design and oversaw the implementation through the chosen Asian vendor. The result was a single product platform that increased penetration in all CharBroil’s target markets.
“Smallfry opened our eyes to new opportunities and the idiosyncrasies of the European market. It was a very stimulating process and the resulting designs are an asset to our brand.” Gary Butler, Managing Director, CharBroil International
