Who we are

Industrial designers, engineers, strategists and innovation practitioners.

We are professional mavericks with a tenacious spirit who exist to leverage the value of design and innovation, transforming good ideas into great products and services.+

Our legacy in product development stems from over forty years of hands-on experience. We’ve won awards for our industrial design expertise and enabled countless commercial success stories to be proudly told by global brands. We occupy an unrivalled position in the design and innovation space - not only do we practise and apply innovation day-in, day-out, we possess the creative magic to turn an idea on paper into a physical, market-ready object or experiential service.

Headed by Steve May-Russell, who became Managing Director of Smallfry in 1986, the Smallfry team personify his passion for customer-focused, market-led product innovation having studied under renowned marketing guru Philip Kotler. He is National Board Director of the BIDA and Designer in Residence and Innovation Mentor at the Heart of England NHS Trust.

WE ARE…

ACCESSIBLE

Our clients tell us that they love the fact that they can pick up the phone and talk directly to their designer.

DEDICATED

We’ll value your industry insight but offer to challenge your thinking. We never pretend to know the answers but we do know how to find them.

Dedicated

RESPONSIVE

We’ll consider your aspirations, timescales and budgets every step of the way, working around the clock when necessary.

ADVENTUROUS

Never daunted when faced with a challenge, we’re fired by a restless curiosity for finding a better way.

VISUAL

We understand the compelling power of visual language, using it to unite and engage teams in their journey together.

  • We are big coffee drinkers, sipping approximately 70 cups each day.

    WE DRINK 132 CUPS OF TEA EVERY DAY
  • We work in a quaint old Victorian school.

    WE WORK IN AN OLD SCHOOL HOUSE
  • We enjoy beautiful countryside views from our sun terrace

  • We own 316 cycle wheel spokes collectively.

  • We are geographically spread - the longest commute is 127 miles.

WE ARE A GREAT TEAM…

WE ARE…

Rollover our name to discover more