The Brief
Trafficmaster needed a discrete, fully featured user interface for the ‘Smartnav’ in-car satellite navigation system.
The Challenge
- The touchscreen had to portray the sophisticated service that ‘Smartnav’ provides
- Product styling appropriate to today’s automotive interiors
The Outcome
Smallfry worked with Trafficmaster’s in-house electronics team to develop a simple, competent package with a fully featured user interface, capable of withstanding the ambient temperature range and vibration requirements demanded by an in-vehicle device.
