The Brief
American BBQ giant CharBroil wanted to expand into Europe.
The Challenge
- To investigate regional variances including key customer opinions
The Outcome
Smallfry’s store visits, consumer focus groups and own product evaluation techniques revealed the key features needed to produce a winning product. Smallfry detailed the design and oversaw the implementation through the chosen Asian vendor. The result was a single product platform that increased penetration in all CharBroils target markets.