For product design inspiration and industrial design innovation.
We are product designers with a commercial bias, industrial designers with branding expertise and packaging designers with market insight. From a burst of inspiration to kick-start serious product design innovation to a full programme of product development we have the best tools to deliver your business goals.
- market context
- strategic focus
- range rationale
- opportunity prospecting
- conceptualisation
- definition
- implementation
Our unique seven stage process is not just about creating the next big thing. We work with you to:
- Develop new income streams, alternative business models
- Reveal independent perspective on opportunities
- Leapfrog competitor activity by delivering better products
- Stimulate and steer NPD activity
- Inject enthusiasm, motivation and excitement
- Facilitate innovation team working
- Keep producing a continual stream of ideas to make your product better
- Accelerate new product development activity
- Support your company’s management to achieve their goals
- Relieve pressure on internal resources – supplement their skills
- Produce technically and commercially viable solutions
A talented team of UK product design engineers, we work across industry sectors with extensive experience in consumer product design, electronic design and industrial design in the electrical, healthcare, leisure, industrial equipment, transport, and structural packaging sectors. Whether you want a new and original product or to create much more demand for your existing product, our creativity and practical expertise will fuse manufacturing feasibility with customer desire.
The best product designers explore the market
Using our unique tested and proven creative market exploration techniques together with real market insights, we help you discover new product design opportunities and brand positioning which not only differentiates you from your competitors, but beats them in desirability, commerciality and of course, profitability!
We tailor a process to your exact needs based on our a range of market-focused, strategic development tools and clear visual communications. As with our current group of happy clients, it will help you to spot where your best growth opportunities are.
The inspiration to create the best product design
Smallfry innovation workshops not only inspire your team, they open up new opportunities for growth. By stimulating creative thinking across multi-skilled groups, the impossible is suspended and the combination of your knowledge and our creative techniques produces a whole host of commercially exciting possibilities. What’s more, you get a rejuvenated team eager to deliver those opportunities!
Give your team an innovation injection – break them out of the daily routine and be amazed by how much they achieve.
Emotional insights bring the best idea to market
With Smallfry you can conquer new and international markets. We are experienced in developing pan-European products for global brands and we know from experience that truly innovative product designers employ the emotional user insights that conventional market research can’t give you. The hidden, soft stuff that customers rarely put into words. And at Smallfry we know how to look for it!
A clear understanding of users, their variable mindsets and different purchase occasions is developed from working with clients on ‘customer platforms’.
We constantly walk in the customer’s shoes gathering insights and intuition so your product design will have a greater probability of success over your competitors.
Future visions to inspire market ownership
Our product designers constantly immerse themselves in emerging trends and styles so that combining technologies from different industries in innovative new applications is second nature. This is what gives Smallfry the edge over other product design companies in terms of getting your product to market with the most impact and the best chance of succeeding in that market.
Our experience in sectors including automotive product design, retail product design, medical and healthcare design amongst many others, means we are well placed to facilitate effective market, technology or brand exploration. We then capture those outcomes in visual form making it easy for your organisation to disseminate as an invaluable tool throughout your key personnel.
The Gadget Show team came to us as a top UK based product designer team, so we could give them some insights and guidance on the future of gadgets and technology. They asked us to build a piece of wearable technology for presenters Jason Bradbury and Suzi Perry to demonstrate the kind of products we might be seeing on the high street in the near future. The two designs were presented to Red or Dead founder Wayne Hemingway to judge the results. You can view the clip and see how well we did on our video page.