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Industrial Design & Innovation

Meet the team

Steve May-Russell

Steve May-Russell

Job Title

Managing Director

Qualifications/Experience

After graduating in Industrial Design and Engineering from Leicester De Montfort University, Steve went on to follow a condensed MBA at Warwick University as well as studying under renowned marketing guru Philip Kotler at the JL Kellogg Graduate Management School in Chicago. Steve is an accomplished lecturer on design and heads-up Smallfrys unique customer focused strategic design work.

Projects worked on at Smallfry

All of them!

How would your colleagues describe you (3-5 words)

Creative, inspiring, visionary, focused, passionate

Sharron Harris

Job Title

Director – Business Administrator & Finance

Qualifications/Experience

14 years at Smallfry

How would your colleagues describe you (3-5 words)

Conscientious, thorough, precise, professional, hardworking.

Martin Smith

Job Title

Creative Consultant –  MA Industrial Design

Qualifications/Experience

Martin attained an MA in Industrial Design in Birmingham after gaining a degree in Multi-Disciplinary Design at Staffordshire University. This provided Martin with a broad background in all aspects of design and communication which has informed his strategic design work with Smallfry, for many international clients, right across the spectrum of new product development.

Projects worked on at Smallfry

How would your colleagues describe you (3-5 words)

Intelligent, good looking, experienced, grumpy.

Andy Shaw

Job Title

Studio Team Leader/Creative Consultant - BA (Hons.) Transport Design & MFA Industrial Design (Transportation)

Qualifications/Experience

After completing his BA (Hons.) in Transport Design, Andy attained an MFA in Industrial Design (Transportation) from the University of Umea in Sweden before working as an exterior concept designer at Toyota in Japan. He joined Smallfry in 2008 and specializes in creative design concept work through to automotive CAD surfacing.

Projects worked on at Smallfry

How would your colleagues describe you (3-5 words)

Witty, sharp, focused, talented

Tracy Kirby

Tracy Kirby

Job Title

Business Development Executive

Qualifications/Experience

After 16 years in the travel industry, a change of career found Tracy joining Smallfry in September 2009. Bringing a wealth of commercial experience and a degree in Operations Management, Tracy is responsible for growing the sales of the business and to develop long-term customer relationships.

How would your colleagues describe you (3-5 words)

Professional, happy, petite!!

Dan Bartram

Job Title

Creative Consultant – BSc (Hons.) Product Design

Qualifications/Experience

With over 10 years of design consultancy experience Dan joined Smallfry in 2006. A BSc (Hons.) Product Design graduate, Dan’s work covers a wide range of design disciplines from award winning packaging to world leading medical equipment. He contributes to all aspects of the design process from design strategy and concept generation through to troubleshooting production.

Projects worked on at Smallfry

How would your colleagues describe you (3-5 words)

Pragmatic Prolific Professional (most of the time)

Dave Martin

Dave Martin

Job Title

Creative Consultant – BA (Hons.) Industrial Design & Engineering

Qualifications/Experience

Dave attained a BA (Hons.) degree in Industrial Design and Engineering from Leicester De Montfort University. He worked for numerous design houses, finally joining Smallfry in 1995. Dave’s major contribution is in front end creative design work as well as ‘A class’ 3D surfacing. Dave is proficient in many CAD packages with Alias being his preferred weapon of choice.

Projects worked on at Smallfry

How would your colleagues describe you (3-5 words)

A weekend rock star.

Graham Martin

Graham Martin

Job Title

Creative Consultant – BA (Hons.) Industrial Design & Engineering

Qualifications/Experience

Graham graduated with a First Class BA (Hons.) degree in Industrial Design and Engineering from Sheffield Hallam University in 1997. Since then he has worked for a number of UK based manufacturing companies including Stanley Tools, Richardson Sheffield, Irwin and Swift Leisure. A skilled Pro Engineer user, Graham focuses on translating initial concepts into award winning manufacturable solutions.

Projects worked on at Smallfry

How would your colleagues describe you (3-5 words)

Skilled, experienced, realistic and precise design engineer

Hana Thomas

Hana Thomas

Job Title

Creative Consultant – BA (Hons.) Product Design

Qualifications/Experience

Hana first dabbled with Smallfry in 2003 as a student on her placement year whilst studying BA (Hons.) Product Design at The Nottingham Trent University. Back with us now since the start of 2010, Hana brings her commercial experience from her time as a member of the Packaging Team at Alliance Boots.

Projects worked on at Smallfry

How would your colleagues describe you (3-5 words)

Creative, methodical, gentle

Jennie Morley

Job Title

Student Industrial Designer

Qualifications/Experience

Studying Industrial Design and Technology (BA Hons. ) at Loughborough University, Jennie started a year long placement at Smallfry in July 2009. Since her arrival, Jennie has brought a fresh and youthful perspective to all design projects she has worked on and is enjoying the hands-on commercial approach to design.

Projects worked on at Smallfry

How would your colleagues describe you (3-5 words)

Super happy and imaginative, graphics girl.

Sarah Dickins

Job Title

Student Industrial Designer

Qualifications/Experience

Sarah is currently on placement with Smallfry from Loughborough University (Industrial Design BA Hons.)  She enjoys getting into the ‘user mindset’ and is looking forward to putting design into practice in ‘the real world.’

How would your colleagues describe you (3-5 words)

Chatty, Creative and Kind.

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