Industrial Design & Innovation

Managing Director
After graduating in Industrial Design and Engineering from Leicester De Montfort University, Steve went on to follow a condensed MBA at Warwick University as well as studying under renowned marketing guru Philip Kotler at the JL Kellogg Graduate Management School in Chicago. Steve is an accomplished lecturer on design and heads-up Smallfrys unique customer focused strategic design work.
Creative, inspiring, visionary, focused, passionate

Director – Business Administrator & Finance
14 years at Smallfry
Conscientious, thorough, precise, professional, hardworking.

Creative Consultant – MA Industrial Design
Martin attained an MA in Industrial Design in Birmingham after gaining a degree in Multi-Disciplinary Design at Staffordshire University. This provided Martin with a broad background in all aspects of design and communication which has informed his strategic design work with Smallfry, for many international clients, right across the spectrum of new product development.
Intelligent, good looking, experienced, grumpy.

Studio Team Leader/Creative Consultant - BA (Hons.) Transport Design & MFA Industrial Design (Transportation)
After completing his BA (Hons.) in Transport Design, Andy attained an MFA in Industrial Design (Transportation) from the University of Umea in Sweden before working as an exterior concept designer at Toyota in Japan. He joined Smallfry in 2008 and specializes in creative design concept work through to automotive CAD surfacing.
Witty, sharp, focused, talented

Business Development Executive
After 16 years in the travel industry, a change of career found Tracy joining Smallfry in September 2009. Bringing a wealth of commercial experience and a degree in Operations Management, Tracy is responsible for growing the sales of the business and to develop long-term customer relationships.
Professional, happy, petite!!

Creative Consultant – BSc (Hons.) Product Design
With over 10 years of design consultancy experience Dan joined Smallfry in 2006. A BSc (Hons.) Product Design graduate, Dan’s work covers a wide range of design disciplines from award winning packaging to world leading medical equipment. He contributes to all aspects of the design process from design strategy and concept generation through to troubleshooting production.
Pragmatic Prolific Professional (most of the time)

Creative Consultant – BA (Hons.) Industrial Design & Engineering
Dave attained a BA (Hons.) degree in Industrial Design and Engineering from Leicester De Montfort University. He worked for numerous design houses, finally joining Smallfry in 1995. Dave’s major contribution is in front end creative design work as well as ‘A class’ 3D surfacing. Dave is proficient in many CAD packages with Alias being his preferred weapon of choice.
A weekend rock star.

Creative Consultant – BA (Hons.) Industrial Design & Engineering
Graham graduated with a First Class BA (Hons.) degree in Industrial Design and Engineering from Sheffield Hallam University in 1997. Since then he has worked for a number of UK based manufacturing companies including Stanley Tools, Richardson Sheffield, Irwin and Swift Leisure. A skilled Pro Engineer user, Graham focuses on translating initial concepts into award winning manufacturable solutions.
Skilled, experienced, realistic and precise design engineer

Creative Consultant – BA (Hons.) Product Design
Hana first dabbled with Smallfry in 2003 as a student on her placement year whilst studying BA (Hons.) Product Design at The Nottingham Trent University. Back with us now since the start of 2010, Hana brings her commercial experience from her time as a member of the Packaging Team at Alliance Boots.
Creative, methodical, gentle

Student Industrial Designer
Studying Industrial Design and Technology (BA Hons. ) at Loughborough University, Jennie started a year long placement at Smallfry in July 2009. Since her arrival, Jennie has brought a fresh and youthful perspective to all design projects she has worked on and is enjoying the hands-on commercial approach to design.
Super happy and imaginative, graphics girl.

Student Industrial Designer
Sarah is currently on placement with Smallfry from Loughborough University (Industrial Design BA Hons.) She enjoys getting into the ‘user mindset’ and is looking forward to putting design into practice in ‘the real world.’
Chatty, Creative and Kind.