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Industrial Design & Innovation

  1. First

    We’re innovative product designers who can help you define tomorrow’s market, blow away your competition and move into new territory with your brand.

    Be first in market

  2. Fresh

    Our industrial design process uses tested strategic tools to inspire product innovation to not only bring your idea to market but also create more opportunities.

    Open fresh opportunities

  3. Fast

    Over 40 years as one of the best industrial design companies means we know how to get your product to market successfully,
    cost-effectively and really fast.

    Be fast to Market

Get your idea to market – and many more besides with our fresh thinking

You know you can produce something outstanding but you need a proven product design process to inform and unite the team. Sometimes you don’t just want a solution; you need the team to experience a journey which will give them a fresh, inspiring perspective on a range of ideas.

At Smallfry we offer fresh perspectives which other product design firms miss, rejuvenating your organisation by moving into new markets and seeking and pointing out emerging opportunities. We will help coordinate how your brand comes to life as a service or product, in a memorable, motivating and easy to use format.

As innovative industrial designers, our systematic approach to market analysis and visual mapping tools makes it really easy to see the emerging opportunities and we help organisations explore “customer-focussed” innovations. For business managers who require focussed inspiration, we offer specifically tailored innovation workshops to help cross-functional teams realise their full potential.

Together we will build on your existing knowledge, unite team thinking and help everyone see things in a fresh and invigorating light. At Smallfry, we believe that by using a structured decision making process, we can significantly improve the quality of your innovation performance. It’s an industrial product design process that gets tangible results for big brands and we can do it for you.

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