5pointplus wins Kind + Jugend 2011 Innovation Award…

The Kind + Jugend Show 2011, a German trade show for kids first years, honors outstanding achievements and makes the winners well known to the public. A jury of experts from international trade magazines, the German technical inspectorate TUV and the media, carefully selected the 2011 Kind + Jugend Innovation Award winners.

The winning product in the World of Moving Baby + Travelling Accessories category was the 5pointplus safety-seat anti-escape system by our client Systematic Strategy. The product is an additional belt that boosts the effectiveness in safety-seats and prevents the child from freeing its shoulders from the belt. The jury was unanimous: “The 5point plus belt provides much improved safety for a child in a safety seat”.

The decisive criteria for selecting the winners are the products’ design, safety, user-friendliness, degree of innovation and quality of workmanship, with the greatest emphasis being given to innovation and safety.