Child safety recognised at BPA awards

The Baby Products Association 2010 Concept & Innovation award programme encourages innovation within the nursery sector.  Our client, Systematic Strategy Ltd won the BPA Innovation Award for his 5 point plus anti-escape car seat.

“Findings indicate that between 60-70% of children wriggle out of a car seat’s 5 point harness creating a potentially dangerous lapbelt, even when travelling at low speeds.”  Richard Knight, Systematic Strategy ltd.

We worked with Systematic strategy, producing an anti-escape system which is both comfortable for the child and quick & easy to fasten for the parent.  We’re looking forward to its release when those of our team with kids will be at the front of the queue.