Tails Cocktail Packaging – Innovative Pack Design

Smallfry take a start-up company from a blank canvas to a sales success exclusive to Selfridges.

Wall2Wall brands needed an innovative pack design to launch their premium ‘Tails’ ready mixed cocktail range. They wanted to make their products stand out from existing alcopops and vodka mixes currently available in this category, highlighting their authentic flavour.

Tails Cocktails are carefully blended to give you a home cocktail experience that will match the best cocktail-bar cocktails: a fact proved by blind tasting trials held head- to-head against bar mixologists where Tails consistently matched and in many cases surpassed the bar-mixed drinks!

Wall2Wall wanted the quality of the packaging to enhance this experience and provide a genuine cocktail shaker to allow consumers to shake their cocktails with ice, an essential step in getting the right temperature and texture.

At Smallfry we developed the ‘Tails’ packs as well as the product and individual flavour branding to support this premium cocktail experience. The pack is carefully shaped to represent the heritage of traditional cocktails shakers, with a peel-off foil seal to keep the product fresh and a head-space big enough to allow the addition of ice.

The top is designed to provide additional space to allow the cocktail to be aerated by shaking and includes an authentic strainer to pour the chilled cocktail.

Now exclusively available through Selfridges in London, Birmingham and Manchester, the Tails cocktails have proved an instant hit. The Tails collection offers three iconic flavours; a sophisticated Cosmopolitan, an exotic Mai Tai and an indulgent Espresso Martini all carefully replicating bar cocktails and made with quality spirits for full strength and genuine taste.